FOCUSED BUSINESS SERVICE
Content research & hooks
Find useful angles for your next content batch using customer questions and traceable research.
WHO IT IS FOR
A good fit when…
For owners, writers and agency teams who can produce content but need a better starting point than another generic list of topics.
WHAT YOU TAKE AWAY
The first project includes
- 01Twenty angles grouped by the questions your audience asks.
- 02Ten opening hooks with a suggested format and next action.
- 03Source links and a clear distinction between evidence and opinion.
- 04A shortlist of five pieces to make first, with the reason for each.
BEFORE WE START
Bring the right ingredients.
Bring a defined audience, one offer, common objections and a few examples of content that feels right for the brand. Public sources are enough; private customer details should be anonymised.
THE QUALITY CHECK
A result you can assess.
We check whether an angle is relevant, specific and supportable. Search popularity and competitor engagement can inform a decision, but are not presented as evidence that the same content will succeed for you.
A COMMON QUESTION
Are these ready-to-publish posts?
The deliverable is a researched idea bank and writing brief. Full drafting, design and video production can be added after you select the most useful angles.
CONNECT THE DOTS
A useful next step.
Small business social content
Build a focused fortnight of social content around one offer, one audience and the materials your business already owns.
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AI research & fact-checking
Learn to build a short research brief that separates sources, claims, interpretation and unanswered questions.