FOCUSED BUSINESS SERVICE
Ad creative variations
Test different messages and visual approaches with a coherent set of advertising creative variations.
WHO IT IS FOR
A good fit when…
For a business or media buyer with a defined offer, landing page and an existing plan for paid distribution. Creative production starts with the test you want to learn from.
WHAT YOU TAKE AWAY
The first project includes
- 01A test matrix with three distinct message angles.
- 02Two visual treatments per angle: six assets in one agreed format.
- 03Headline and caption options matched to each asset.
- 04A naming sheet so the media buyer can compare versions cleanly.
BEFORE WE START
Bring the right ingredients.
Supply the approved offer, substantiated claims, brand assets, landing page and target platform. We need to know which variable each test is meant to isolate.
THE QUALITY CHECK
A result you can assess.
Claims and visuals are checked against your source information. Variations should be meaningfully different while preserving the offer, so results are interpretable.
A COMMON QUESTION
Is media buying included?
The initial scope is creative production. Campaign setup, media spend, attribution and optimisation require a separate agreement and suitable platform access. Creative variations do not guarantee a lower acquisition cost.
CONNECT THE DOTS
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